Privacy policy

Last updated: 1 September 2026

This Privacy Policy explains how Guangzhou Yichen Trading Co., Limited (trading as Ysen's Beauty) ("Ysen's Beauty", "we", "us" or "our") collects, uses, discloses and protects personal information when you visit www.ysensbeauty.com, place an order, create an account, contact us, subscribe to marketing or otherwise interact with our services.

Who controls your information

Ysen's Beauty is the controller of personal information described in this policy, except where a service provider acts as an independent controller under its own privacy notice.

Contact address: Room 1605, Ho King Commercial Centre, 2-16 Fa Yuen Street, Mong Kok, Kowloon, Hong Kong
Email: bruce@ysensbeauty.com

Information we collect

  • Contact and account information: name, email address, telephone number, billing and delivery addresses, account credentials and marketing preferences.
  • Order and transaction information: products ordered, order history, payment status, discounts, returns, refunds and delivery information. Payment providers process payment-card details; we do not receive or store complete card numbers.
  • Customer-service and submitted content: messages, support requests, reviews, survey responses, photographs, videos or other content you choose to provide.
  • Device and usage information: IP address, browser and device type, operating system, time zone, pages and products viewed, searches, referring pages, interactions, cookie identifiers and similar technical data.
  • Marketing and advertising information: interactions with our emails and advertisements, inferred interests, campaign identifiers and information made available by advertising or social-media partners, subject to your consent where required.

We collect information directly from you, automatically through the Site, and from service providers and partners such as Shopify, payment providers, delivery providers, analytics services and advertising platforms.

Why we use personal information

  • To perform our contract: process payment, fulfill and deliver orders, provide order updates, manage returns and refunds, and provide requested services.
  • To comply with legal obligations: maintain transaction and tax records, respond to lawful requests, manage product-safety matters and exercise or defend legal claims.
  • For legitimate interests: prevent fraud and misuse, secure and improve the Site, provide customer support, understand business performance and protect our rights, provided those interests are not overridden by your rights.
  • With consent: send optional marketing and use non-essential cookies or similar technologies for analytics, personalization and targeted advertising where consent is required. You may withdraw consent at any time.

How we disclose information

We may disclose personal information only as reasonably necessary to:

  • Shopify and ecommerce infrastructure providers that host and operate our store;
  • Payment processors, fraud-prevention services and financial institutions;
  • Warehouses, fulfillment partners, couriers, customs agents and shipment-tracking services, including services used to provide 17TRACK tracking;
  • Customer-support, email, review, survey and communications providers;
  • Analytics and advertising partners, including Google, Meta and TikTok, subject to consent and opt-out rights where required;
  • Professional advisers, insurers, auditors and authorities where necessary for legal, compliance or security purposes;
  • A purchaser or successor in connection with a merger, financing, reorganization or sale of all or part of our business, subject to appropriate safeguards.

Our store is powered by Shopify. Shopify also processes personal information under its own consumer privacy notice, available at Shopify Consumer Privacy Policy.

Targeted advertising; sale or sharing

We do not sell personal information for money. We use analytics and advertising technologies to measure campaigns and show more relevant advertising. Under certain U.S. state privacy laws, disclosure of identifiers or internet activity to advertising partners may be considered a "sale", "sharing" or use for "targeted advertising", even when no money is exchanged.

Where applicable, you may opt out through our data-sharing opt-out page. We also honor Global Privacy Control signals where required. Opting out does not stop advertising entirely, but may make it less personalized.

Cookies and similar technologies

We and our partners use cookies, pixels, local storage and similar technologies to operate the Site, remember preferences, secure checkout, measure performance and, with consent where required, personalize content and advertising. Strictly necessary technologies are used to provide services you request. Non-essential analytics and advertising technologies are activated only after consent where applicable.

You can use our cookie banner or available privacy controls to accept, reject or adjust non-essential technologies. You may also control cookies through your browser, although blocking necessary cookies may affect Site functions. In France and other EEA countries, accepting and refusing non-essential cookies should be equally accessible.

Retention

We retain personal information only for as long as reasonably necessary for the purposes described above, including order fulfillment, customer support, fraud prevention, legal claims and applicable tax, accounting, product-safety and consumer-protection requirements. Marketing information is retained until you unsubscribe or withdraw consent, subject to a limited suppression record. Retention periods may vary according to the nature of the information and applicable law.

International transfers

We operate from Hong Kong and work with providers in several countries. Your information may be processed outside your country, including in Hong Kong, mainland China, Canada, the United States and other locations where our providers operate. Where required, we use recognized safeguards for international transfers, such as adequacy decisions, contractual protections or other lawful transfer mechanisms.

Security

We use reasonable administrative, technical and organizational measures designed to protect personal information. No internet transmission or storage system is completely secure, so we cannot guarantee absolute security.

Children

The Site is not directed to children under 16, and we do not knowingly collect personal information from children. If you believe a child has provided information to us, contact us so that we can take appropriate action.

Your rights

Depending on where you live, you may have rights to access, correct, delete, restrict or object to processing, receive a portable copy of information, withdraw consent, opt out of targeted advertising, and appeal a privacy decision. These rights may be subject to lawful exceptions.

To exercise a right, email bruce@ysensbeauty.com. We may need to verify your identity. You may also authorize an agent where permitted by law. EEA residents may complain to their local supervisory authority; in France, this is the CNIL.

Changes to this policy

We may update this policy to reflect changes in our practices, services or legal obligations. The revised date will appear at the top of this page. Material changes will be communicated where required.

Contact

Guangzhou Yichen Trading Co., Limited (trading as Ysen's Beauty)
Room 1605, Ho King Commercial Centre, 2-16 Fa Yuen Street, Mong Kok, Kowloon, Hong Kong
Email: bruce@ysensbeauty.com